Consumption 2019 Looking for new ways to spread the message of waste reduction, I applied to have a solo art show at the Salem Art Association. The theme was Consumption. I created zines (self published magazine) to guide the viewer through the exhibit. I also …
Recycling is an easy sell. Waste reduction marketing is much more challenge. So I decided to channel the maker movement energy and put it to work for us in Marion County. Using hand painted posters I promoted waste reduction and consumption alternatives. I taught classes …
The UK is known for its robust repair cafes, and I wanted to bring something similar to Marion County. I reached out to Chemeketa Community College as a partner for the first event in 2015 and thus far we have had five Repair Fair & …
While my co-worker is busy coordinating the event that draws thousands of people, I’m there to help lend marketing support. I created a logo, posters, videos, ads, handouts, booth design, and take event photos. Skills Photography, Video Editing, Design, Copywriting, Printing, MarketingCamera Lumix DMC-G6Software Photoshop, …
Campaign2018 Marion County wants to offer businesses and residents as many alternatives to toxic household chemicals as possible. This Green Cleaners campaign informs residents and business about alternative recipes through the online recipe handout, ads, webpage, and video tutorials. Skills Photography, Video Editing, Design, Copywriting, …
Recycling Campaign 2018 In the Spring of 2018, much of recycling changed. For over 25 years, developed nations sent recycling to China for processing and recycling. Much of the goods we sent were contaminated and miss sorted and in 2018, China decided they had enough …
Event2018 When recycling took a turn south, we were looking for ways to keep the message positive and remind people that reduction and reuse are always preferable to recycling. I had an idea to have industry experts answer questions from the audience while Salem’s Famous …
I created a modern Master Recycler logo, calling card, and rack cards to freshen up the marketing materials. We wanted to attract business employees, so I kept the look professional and polished. Skills Design, Photography, CopywritingCamera Lumix DMC-G6Software Photoshop, InDesign
Social Media Campaign 2018-2019 After the major recycling changes, I created this online challenge to encourage residents to choose reusable items rather than single-use. The challenge highlighted items that are no longer recyclable in the mixed recycling curbside cart. This also helped us drive traffic …
Annual Tabloid Environmental Services sends out an 8-page tabloid to 130,000 households in Marion County. This is the one time a year when we are able to communicate with every resident in the county. In 2014 I worked with a graphic designer to produce the …
Logo Design2016 The Green Awards honors businesses and individuals that care about waste reduction and sustainability. I created a simple logo that was used in advertisements, awards, and printed assets. I also designed a large sign that was fabricated locally and was a centerpiece for …
Public Service Campaign2016 I created this campaign to encourage folks to ditch disposables and bring their reuse cups. I created a stop motion PSA to play on Comcast and also included print ads in local papers. I also worked with a Spanish-speaking co-worker to have …
