Digital Facelift

I've been working on a few design projects for a very talented cake designer, Jennifer Haas, owner of Bittersweet Baking. She has been so much fun to work with and I've really enjoyed trying to best capture the look and feel of her business. Her expertise is designing whimsical party cakes and cupcakes as well as elegant wedding cakes that taste as decadent as they look.


We first worked on the logo. Her clientele is mostly women so she felt very comfortable staying with her old color scheme of pink and chocolate brown. Jen did however wanted something that was a bit more whimsical and updated. The old logo was built as a bitmap image rather than vector and it also looked a bit flat. After a few cupcake styles, we came up with this playful cupcake design with her favorite polka dots and rich bittersweet chocolate color. Our typography choice was chic hand which looked much like the kind of script you would see on a birthday cake made from icing.

I then worked on her business cards. We ordered these online and they were so very affordable!

Before

After

Currently we are working on her website. The old website can still be found online. Hopefully soon, the new design will be up and running. We need to tweak the content and get the new prices finalized and then the new design will be live. The new design is clean and crisp as well as playful and savvy. I think it fits Jennifer's needs and style perfectly. The site should be very easy to navigate, and is full of fresh ideas, as well as helpful information that will set party planners at ease. There will also be an image gallery where clients can drool over her inspiring creations.

I also talked Jennifer into having her own blog. This is a place where she can upload some of her newest creations and talk about the hottest trends in cake design. It's a place where she can control all of the content easily without the cost of maintenance fees from a designer.

This experience has been very rewarding and I look forward to working with Jennifer in the future to help with stickers, brochures, letterhead and other promotional material. It's very important to me to keep my rates reasonable so I can help with a variety of projects for a business so that the look is consistant and expresses just what the client wants.

Thanks for letting me share my ongoing project with you!